[{"data":1,"prerenderedAt":320},["ShallowReactive",2],{"\u002Fextras\u002Fwerken-met-de-toekomst":3,"\u002Fextras\u002Fwerken-met-de-toekomst-surround":196,"navigation":207},{"id":4,"title":5,"body":6,"category":182,"date":183,"description":184,"download":185,"extension":186,"fee":187,"link":188,"meta":189,"navigation":190,"path":192,"seo":193,"stem":194,"__hash__":195},"extras\u002Fextras\u002F02.werken-met-de-toekomst.md","Werken met de Toekomst",{"type":7,"value":8,"toc":173},"minimark",[9,14,18,40,43,54,61,65,68,89,92,100,104,107,112,120,125,130,135,143,147],[10,11,13],"h2",{"id":12},"wat-is-het-precies","Wat is het precies?",[15,16,17],"p",{},"De campagne “Werken met de Toekomst” biedt een complete set herbruikbare communicatiemiddelen,\nwaaronder:",[19,20,21,25,28,31,34,37],"ul",{},[22,23,24],"li",{},"beeldmateriaal en fotografie",[22,26,27],{},"video en radiocommercials",[22,29,30],{},"social posts en display-uitingen",[22,32,33],{},"kant-en-klare teksten (copy)",[22,35,36],{},"visuele stijl (logo, kleuren, formats)",[22,38,39],{},"een poster generator voor eigen varianten",[15,41,42],{},"Deze materialen zijn ontwikkeld voor landelijke campagnes en kunnen direct worden ingezet in je\neigen communicatie.",[44,45,46],"blockquote",{},[15,47,48,49,53],{},"Je gebruikt dit als ",[50,51,52],"strong",{},"kant-en-klare content en campagne-assets",", niet als structurelecontentbron.",[15,55,56],{},[57,58],"img",{"alt":59,"src":60},"werken-met-de-toekomst-beeld1","\u002Fassets\u002Fextras\u002Fwerken-met-de-toekomst-beeld1.jpg",[10,62,64],{"id":63},"wanneer-gebruik-je-dit","Wanneer gebruik je dit?",[15,66,67],{},"Gebruik dit als je:",[19,69,70,77,80,86],{},[22,71,72,73,76],{},"snel ",[50,74,75],{},"zichtbaarheid en herkenning"," wilt creëren",[22,78,79],{},"zelf weinig capaciteit hebt voor het maken van campagnecontent",[22,81,82,83],{},"wilt aansluiten op een ",[50,84,85],{},"landelijke campagne en boodschap",[22,87,88],{},"extra promotie wilt doen rond werving (bijv. zij-instroom)",[15,90,91],{},"Minder geschikt als je:",[19,93,94,97],{},[22,95,96],{},"vooral informatieve of structurele content nodig hebt",[22,98,99],{},"een volledig eigen visuele identiteit wilt hanteren",[10,101,103],{"id":102},"waar-past-dit-op-je-regiosite","Waar past dit op je regiosite?",[15,105,106],{},"Deze middelen zijn vooral geschikt voor zichtbaarheid en activatie:",[15,108,109],{},[50,110,111],{},"Inzicht & Overzicht",[19,113,114,117],{},[22,115,116],{},"campagneblokken op de homepage",[22,118,119],{},"introductie van werken in het onderwijs",[15,121,122],{},[50,123,124],{},"Verdieping & Ervaring",[19,126,127],{},[22,128,129],{},"video’s en ervaringsverhalen",[15,131,132],{},[50,133,134],{},"Activatie & Deelname",[19,136,137,140],{},[22,138,139],{},"call-to-actions richting oriëntatie of events",[22,141,142],{},"campagnes rond zij-instroom of instroommomenten",[10,144,146],{"id":145},"waarom-is-dit-waardevol","Waarom is dit waardevol?",[19,148,149,155,161,167],{},[22,150,151,154],{},[50,152,153],{},"Direct inzetbaar",": je kunt zonder veel voorbereiding campagne voeren",[22,156,157,160],{},[50,158,159],{},"Herkenbare uitstraling",": sluit aan op landelijke communicatie en vergroot bereik",[22,162,163,166],{},[50,164,165],{},"Veel verschillende formats",": van social posts tot posters en video",[22,168,169,172],{},[50,170,171],{},"Makkelijk te combineren met eigen content",": bijvoorbeeld via de poster generator of aangepaste\nteksten",{"title":174,"searchDepth":175,"depth":176,"links":177},"",1,2,[178,179,180,181],{"id":12,"depth":176,"text":13},{"id":63,"depth":176,"text":64},{"id":102,"depth":176,"text":103},{"id":145,"depth":176,"text":146},"media","2026-03-25","Gebruik kant-en-klare campagnebeelden, video’s en teksten van “Werken met de Toekomst” om je regiosite en communicatie snel en herkenbaar te versterken.","https:\u002F\u002Fdrive.google.com\u002Ffile\u002Fd\u002F1WYPWjBgBo5O-qPOA6aFzu7Mzp309wohN\u002Fview?ts=678e6556&pli=1","md","gratis","https:\u002F\u002Fwerkeninhetonderwijs.nl",{},{"icon":191,"title":5},false,"\u002Fextras\u002Fwerken-met-de-toekomst",{"title":5,"description":184},"extras\u002F02.werken-met-de-toekomst","bfva_IWZ3zaiXegIs7K0hjmMoMtmEvk2cLPAPKQr92E",[197,202],{"title":198,"path":199,"stem":200,"description":201,"icon":191,"children":-1},"Onderwijsloket API","\u002Fextras\u002Fonderwijsloket-api","extras\u002F01.onderwijsloket-api","Integreer actuele en onafhankelijke informatie over werken in het onderwijs direct in je regiosite via de dataset van het Onderwijsloket.",{"title":203,"path":204,"stem":205,"description":206,"icon":191,"children":-1},"Lesboeren","\u002Fextras\u002Flesboeren","extras\u002F03.lesboeren","Gebruik verhalen van échte leraren uit de mulitmediale serie “De Lesboeren” om een eerlijk en herkenbaar beeld van het onderwijs te laten zien.",[208,234,276,298],{"title":209,"icon":210,"path":211,"stem":212,"children":213,"page":191},"1. 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Ondersteuning & Contact","lucide:messages-square","\u002Fondersteuning-en-contact","4.ondersteuning-en-contact",[304,308,312,316],{"title":305,"path":306,"stem":307,"icon":191},"Contactmogelijkheden","\u002Fondersteuning-en-contact\u002Fcontactmogelijkheden","4.ondersteuning-en-contact\u002F01.contactmogelijkheden",{"title":309,"path":310,"stem":311,"icon":191},"Verwachting contact","\u002Fondersteuning-en-contact\u002Fcontact-verwachting","4.ondersteuning-en-contact\u002F02.contact-verwachting",{"title":313,"path":314,"stem":315,"icon":191},"Contactpersoon","\u002Fondersteuning-en-contact\u002Fcontactpersoon","4.ondersteuning-en-contact\u002F03.contactpersoon",{"title":317,"path":318,"stem":319,"icon":191},"Eerste contact","\u002Fondersteuning-en-contact\u002Feerste-contact","4.ondersteuning-en-contact\u002F04.eerste-contact",1775756547274]